From strong, long-lasting eyeliners to first-rate foundation, Urban Decay’s extensive line has a look for every occasion that will make you feel strong, bold and confident. Their groundbreaking approach to beauty featured such shades as Smog, Rust and Acid Rain, and offered powerful women a powerful new look. Inspired by the loud, unapologetic nature of California's metropolitan landscapes, Urban Decay broke the mould with an innovative collection of lipsticks and nail enamels which dared to break the mould and bring a bit of edge to the world of beauty. A woman’s self-expression was strictly within the bounds of reds, pinks and beige tones. 20 years ago the beauty industry was dominated by a very limited collection of looks.
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